Does Digital Signage Improve Brand Awareness For a Business?

As the providers of digital signage Essex business owners trust, we’ve seen how its inclusion can really improve brand awareness and build a strong relationship with customers. Here are five benefits that you can look forward to.
Attract new customers
Digital signage has been shown time and time again to attract customers. They capture a customer’s attention much more effectively than a static display, and have even been cited by some as the reason they went into a shop in the first place. We can work with you to create high-impact visuals and video, and advise you on where to place your digital signage to make the most of passing trade. There are few better tools for getting customers through the door – and maintaining their attention once they are inside.
Improve brand awareness and recall
Digital signage has also been proven to improve brand awareness and recall. By carrying the visuals and aesthetic of your brand into your digital signage content, you will be able to deliver a lasting impression on your customers. When compared to viewing static advertising, customers are much more able to recall your brand and the products and services that you offer after they have interacted with digital signage.
Boost sales
If you run a business, you have one core goal – boosting sales! A large percentage of brands that use digital signage have seen a significant increase in sales since they added them to their commercial space. Many of these extra sales are impulsive, on-the-spot purchases that customers have made in addition to the products that they originally came into the store for – with interactive screens and POS displays proving particularly effective.
Launch new campaigns in style
Have you recently added new products to your range? Are you running an exciting, limited-time offer that could provide big savings for your customers? Are you providing a new service in store? Then let your digital signage do the talking! Showcasing what you have recently developed and introduced to your customer offering in this way has a big impact, and can also be tied in with your traditional and online marketing efforts to create a cohesive message that customers will instantly recognise.
Deliver tailored advertising
Last but not least, digital signage allows you to deliver targeted advertising. If you run a restaurant, then you will want to advertise different products at particular times of the day. After all, there’s no point advertising breakfast dishes to the dinnertime crowd! You can also target specific groups of customers with one screen, and another demographic with the next. We’re on hand to tweak what’s displayed on your screens too, so you can always show up to date information. You can also change your messaging with the seasons, tapping into key customer trends in an instant.
Find out more today – we’re here to help!
To find out more about how your business could benefit from digital signage, please get in touch with us today. We’ve worked with a wide range of clients in a variety of sectors, and can tailor our approach to suit any kind of business premises. You’ll soon see why we are the specialists in digital signage Essex customers recommend.
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